Ideal
Avatar
This exercise can impact every aspect of your marketing and sales process. Just as many may not notice the jet in the clouds on our cover, companies miss possible ideal
customers on their horizon.
- Content Marketing: Your avatar (your Customers or Clients) will be attracted to your blog posts, videos, lead magnets
- Copywriting: How you describe your offers in your ads, email marketing and sales letters speak the language that compels your avatar to buy.
- E-mail marketing: Which avatar should receive which specific e-mail marketing campaign?
- Paid Traffic: Where do your avatar customers hang out? What targeted options should you choose.
- This should even mold how your website and landing pages are worded.
When you meet your Customers on their level, where they are on-line or off, and speak their language that moves them to action, then your avatar has done its job.
Demographic Information
This is where you can make your avatar real…get “inside his/her head”. What is his/her background, experience, education? This is a great tool when using Facebook and other platforms that allow you to choose very specific demographics; or for your writing levels to talk to that one person on their level.
Box 1. Identify Goals and Values
The goals and values are relevant to the product and services you offer, and how you word your headlines to speak to those goals and values.
Example: Goals: Amy wants to… Grow her business by 25% this year and hire and train 2 more employees.
Dream: Get to the point where she can turn it over to her employees to run so she can travel and speak.
Values: Amy is committed to… personal and professional development, adding value to those around here.
Box 2. Sources of Information
Where does your avatar go to get information? When we determine where, then we can target the best places to advertise and reach our Customer avatars using their sources of information.
Example: Amy watches the nightly news, starts a lot of leadership and self- improvement books and actively participates on personal growth pages on Facebook.
Box 4. Role in the Purchasing Process and/or objections
Is your customer avatar the sole decision maker in the company, one of a few/many? What would be the main objections? These can be pre-addressed in your marketing
campaigns.
Example: Amy knows before she buys another program, she needs to run it by her CFO or if personally, her husband.
Box 3. What are their Pain Points and Challenges?
What is their pain? This may be personal or professional. This can help you develop new product/services. This can also influence how you write your ads, copywriting and email.
Example: Amy loves to read, and has unfinished self-improvement/leadership books and programs stacking up on her nightstand, but has not implemented much of anything.
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